Peak Bake Off? UK's home baking boom soggy bottom


Analysts say shoppers buying fewer and cheaper baking ingredients less often in sign inflation dampening Great British Bake Off effect

There are signs Britain’s home baking boom may be running out of steam, just as Channel 4 prepares to relaunch one of its main catalysts, The Great British Bake Off.

The amount of baking ingredients, including flour, dried fruits and cake coverings, sold by supermarkets fell 3.8% in the year to the end of March, according to analysts at Kantar Worldpanel.

Related: Channel 4’s Great British Bake Off ‘will have fantastic chemistry’

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