Soft US cereal, shipping snacks, Australia recovery – five things to learn from Kellogg H1

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Second-quarter profits that beat Wall Street forecasts gave Kellogg’s shares a boost yesterday (3 August), closing up more than 4% after the US cereal and snacks giant reported its latest set of financial results. Nevertheless, Kellogg revealed continued pressure on its domestic breakfast cereal business and faced plenty of questions about its top line and about the change to the way it distributes its snacks in the US.

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