Sport and sunshine fuel surge in UK supermarket alcohol sales

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UK heatwave feeds extra £158m in sales of drink with huge leap in suncare and ice-cream purchases but signs emerge of consumers starting to tighten belts

Britons have downed £158m more alcohol in the last three months compared with 2016, as they enjoyed sunny weather and a string of major sporting events including Wimbledon, the British and Irish Lions rugby tour and the British Grand Prix.

A 6% rise year-on-year rise in alcohol sales, a continuing boom in sales of sun cream and ice-cream as well as higher prices on essentials including butter and fish all helped boost supermarket sales by more than 3% for the fourth consecutive period, according to the market researcher Kantar Worldpanel. Sales of cider and gin were both particularly strong – up 20% and 29% in value terms.

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