Macaulay Culkin’s band played at the launch – and this pizza place more than lives up to the hype
You should do what love. That was the thought haunting childhood friends Johnnie Tate and Nick Buckland as they bunked off work one hungover Monday in 2013. Neither particularly enjoyed their jobs – Tate was a picture editor, Buckland a graphic designer – so they spent the day driving round east London and dreaming big. They knew they wanted to have their own business, and Buckland in particular had always been interested in food, and they kept coming back to how much they loved pizza, how often they ate it, and their shared nostalgia for the childhood anticipation of pizza delivery. They’d make London’s best delivered pizza. “Massive 18-inch sharing-style pizzas was what we had our hearts set on,” says the 32-year-old Buckland.
They began to develop a business plan and research everything pizza. Tate’s university friend Dan Spinney soon joined as a co-founder. At that time, Tate and Buckland shared a house in Hackney, and Buckland’s father helped them build a pizza oven in their garden. By the summer of 2013, they were refining recipes and testing them at a supper club for friends and family.