Paddington does not get sworn at in Christmas ad for M&S, says watchdog


Ad caused social media furore after some viewers misheard words ‘thank you, little bear’

It’s official: Marks & Spencer’s Christmas ad does not feature Paddington bear being sworn at, according to the UK advertising watchdog.

M&S’s festive campaign features the accident-prone Paddington mistaking a bearded burglar for Santa Claus. The lovable bear ends up helping the criminal, played by the actor Mark Benton, return presents he stole and gives him a marmalade sandwich in a final gesture of generous Christmas spirit.

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