Study reveals ‘dangers’ in presenting clean label products

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The report, “The Clean Label Phenomenon for Food Retailers: Enhancing Transparency for Consumers,” sponsored by Food Marking Institute (FMI), Arlington, Va., and Solutions for Retail Brands, Inc. (S4RB), Fort Worth, Texas, and written by Kieran Forsey, co-founder and CEO of S4RB, says the clean labelling phenomenon has become a “moving target” for retailers as consumer demand for transparency soars.

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