Why private-label has reached tipping point in US – and what to do

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The major, branded CPG operators in the US are not only facing a challenge from growing demand for products for upstart, agile competitors tapping into evolving consumer trends. They are also, Victor Martino warns, seeing another front open up from private-label. In his latest column for just-food, Martino outlines which retailers are gaining ground and how brand owners can fight back.

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